So what’s the big deal with red meat? For over a decade now, we’ve been hearing more and more caution about consuming beef. Why? Beef consumption has been linked with the rising statistics in cardiac disease, obesity, and even cancer. But is it really the cow’s fault his flesh has contributed to this health epidemic? Or is there something more? Michael Pollan, who has written a number of best sellers, among them “The Omnivore’s Dilemma,” wrote the following article about his experience researching the commercial beef industry. Power Steer – New York Times.